High-performing marketing, strategy, operations, and creative teams deserve efficient workflows that support greater performance rather than constricting a team’s upside. That’s why we created the SPEED Framework: a proven approach to identifying friction points and accelerating campaign execution.
Today’s creation operating models, the workflows that teams rely on to get campaigns from idea to inbox, are broken. Given the fact that these models are outdated, the demand for content and personalization is accelerating, and resources remain the same, the real question today becomes: How can we accelerate campaign creation with AI, without the risk? The answer lies in redefining creation operating models to gain efficiency.
The reality of creation operating models is that they’re much more complicated than they may seem, and they are a reflection of the ‘old way’ of doing things. In order to gain efficiency and agility required to compete in today’s marketplace, teams must rethink governance as part of the move to a modern creation operating model. When governance becomes increasingly automated through guardrails, it then enables creative freedom for users to create production-ready assets in less time without worrying about breaking the rules or best practices. By adding in governance via guardrails, each of the three traditional creation operating models is able to move to a future state that brings greater efficiency and agility.
The SPEED FRAMEWORK
Automated governance via guardrails are what enables the workflow transformation. The process can change because it is not chained to the slow, back-and-forth reality of the old way. Think of this this way: Governance via guardrails allows teams to work together efficiently, people can immediately see the content as a recipient would, while also allowing changes to be made quickly. Production teams save huge amounts of time and can focus on automations, dynamic content, and strategy that drives lift in the program. But how do you get there?
To figure out how to transform your workflow, you first need to understand where your creation operating model bottlenecks occur. We’ve developed a proven framework to guide today’s modern marketing organizations to identify exactly where their friction points are.
Take a peek at our proven SPEED Workflow Audit (download PDF) infographic to get started unblocking your workflow today.
Once you’ve completed the SPEED Framework audit, you and your team can then have incredibly productive discussions based on a shared understanding of your legacy process, as well as where the specific areas of opportunity are. These are the foundational steps to be able to unlock campaign creation powered by AI, protected by guardrails, and built to scale.
Bottom line: When governance becomes automated through guardrails, it then enables creative freedom for users to create production-ready assets in less time without worrying about breaking the rules or best practices.
We like to call this freedom within a framework, just like a “Stensul”
Let us show you where your workflow is holding you back, and how to fix it. Request your free SPEED Framework Workflow Audit.
