High-performing marketing teams deserve workflows that are just as agile and efficient as they are. That’s why we created the SPEED Framework—a proven approach to identifying friction points and accelerating campaign execution.
Today’s creation operating models, the workflows that marketers rely on to get campaigns from idea to inbox, are broken. Given the fact that these models are outdated, the demand for content and personalization is accelerating, and resources remain the same, the real question today becomes: How can we accelerate campaign creation with AI, without the risk? The answer lies in redefining creation operating models to gain efficiency
The reality of creation operating models is that they’re much more complicated than they may seem. Teams must redefine their creation operating models to incorporate guardrails in order to gain efficiency. By adding in governance via guardrails, each of the three tradition creation operating models are able to move to a future state that brings greater efficiency and agility.
The SPEED FRAMEWORK
The crucial thing to keep in mind with adding in defined guardrails is that with the shift in workflow, teams are now working in a state where emails aren’t sent out directly, but rather final checks are made to ensure compliance. Think of this this way: The guardrail addition allows content to be fully mocked up so that production teams don’t have to do that work anymore and can focus on automations, dynamic content, and strategy that drives lift in the program. But how do you get there?
First, you need to understand where you creation operating model bottlenecks occur. We’ve developed a proven framework to guide today’s modern marketers to identify exactly where their blockers are.
Take a peek at our proven SPEED Workflow Audit infographic to get started unblocking your workflow today.
Only after you’ve completed the SPEED Framework audit can you then unlock campaign creation powered by AI, protected by guardrails, and built to scale.
Bottom line: When governance becomes automated through guardrails, it then enables creative freedom for users to create production-ready assets in less time without worrying about breaking the rules or best practices.
We like to call this freedom within a framework—just like a “Stensul”
Let us show you where your workflow is holding you back—and how to fix it. Request your free SPEED Framework Workflow Audit.
