Creating emails at scale often involves juggling multiple platforms and navigating complex processes, from initial design and content development to coding, QA, and deployment. Despite having dedicated tools—like enterprise-grade ESPs/MAPs, robust workflow management platforms, and design tools—many marketing teams still find their email creation workflows hindered by bottlenecks, redundancy, and inefficiencies.
Stensul was built precisely to solve these issues so many face by balancing a robust MarTech stack. By remaining ecosystem agnostic and featuring a number of Stensul integrations, Stensul can seamlessly transform any marketing team’s workflow and work seamlessly with industry-leading tools: workflow management platforms (e.g., Wrike) and major ESPs/MAPs (e.g. Salesforce Marketing Cloud, Braze, Adobe Marketo Engage, Acoustic, Oracle Eloqua, and others).
Doing so closes means teams can close critical gaps in the content supply chain, thus accelerating their entire campaign creation process and removing bottlenecks in their creation operating model.
Traditional tools alone aren’t enough
Typically, email creation involves several steps:
- Design and ideation happen in tools like Figma, which are excellent for visual collaboration but don’t directly generate production-ready HTML.
- Workflow management platforms effectively track project progress, yet they remain detached from the actual content creation itself.
- Email service providers (ESPs/MAPs) are built for orchestrating message deployment and customer segmentation but lack the creative flexibility and robust collaboration needed during the content creation stage.
This isn’t even taking into consideration the briefs, HTML coding, dev work, and endless rounds of reviews teams often face.
Using more tools isn’t inherently bad. In fact, all of these tools have a valuable and purpose-driven place in any team’s workflow. But what’s missing, is the ability to control the chaos of teams working across different tools and in silos.
The result of siloed work? Significant duplication of work, manual handoffs between disconnected platforms, extensive back-and-forth iterations, and ultimately slow turnaround times.
Purpose-built for email efficiency
Stensul is purpose-built to streamline every stage of email creation by connecting directly with your existing tech stack. Here’s how Stensul works together with your favorite tools to accelerate productivity, ensure brand compliance, and significantly reduce manual effort.
1. Seamless and agile design modules
Stensul’s drag-and-drop interface allows for agile creation with any team member, eliminating developer bottlenecks. For teams that use design platforms like Figma, admins can build a new module that mirrors your Figma file and integrate it directly into your Stensul workflow. This enables design teams to rapidly translate visually stunning mockups into production-ready, bulletproof modules. Rather than manually recreating designs from scratch, designers can now effortlessly import their concepts directly into Stensul, dramatically reducing time-to-market and eliminating duplicated design and coding efforts.
2. Collaborative workflow management
With built-in integrations for popular workflow management tools like Wrike, Stensul simplifies project management. Cut down on long QA times with approvals and a review process directly embedded within Stensul’s email creation platform. Marketers, designers, and reviewers can collaborate and comment directly on the live email proof, eliminating silos and preventing costly misunderstandings or mistakes.
3. Direct ESP/MAP integrations for faster deployment
Stensul connects directly with leading ESPs/MAPs (Salesforce, Adobe, etc.), allowing marketers to easily push fully QA’d, brand-compliant emails directly into their deployment platforms with a single click. These integrations ensure that your emails are delivered exactly as intended, without requiring manual code adjustments, substantially reducing time and minimizing deployment errors.
4. Enhanced QA and governance
Every email module created within Stensul comes pre-coded, pre-tested, and pre-rendered—guaranteed to be bulletproof across all major email clients, including tricky environments like Outlook. Teams gain peace of mind knowing that brand standards, compliance requirements, and best practices are baked directly into the modules, significantly cutting down on manual QC time.
5. Stensul integrations: work your way
We’ve already told you that Stensul can integrate with all the tech you already use, but take a peek at at our full Stensul integrations list, including messaging, DAMs, link tracking, live content, project management, workflow, and more so your teams can do their best work.
Transforming email creation into a strategic advantage
The end result is a dramatically streamlined email creation process. Teams using Stensul regularly report significant reductions in turnaround times—weeks become days, freeing valuable time and resources to focus on strategic priorities like personalization, A/B testing, and performance optimization.
By uniting the power of easy module design, workflow management platforms, and ESPs/MAPs under one collaborative platform, Stensul fundamentally transforms email production from a complex logistical challenge into an efficient, scalable, and strategic operation.
But beyond the value of Stensul, it’s imperative that teams adopt a new creation operating model. Many of the legacy creation operating models teams follow are broken. Today, Stensul is working with teams to adopt a creation operating model with built-in guardrails to empower more users to self-serve and produce production-ready assets, reduce costly backups, and keep up with the demands of an AI-powered content creation boom.
Ready to supercharge your email content supply chain and help remove bottlenecks in your campaign creation operating model? Reach out for a personalized demonstration and start making your email creation process faster, simpler, and smarter today.
