This post outlines the framework for building a B2B marketing funnel that works consistently and effectively across industries and companies with an email creation platform at its core.
Optimizing when, where, and why new users opt-in to your email is one of the fastest ways to build a reliable marketing funnel, especially if you also optimize the email creation process.
Calls to action are uber-important in getting your audience to do something, and knowing when or how to use different types will make your marketing communications more effective.
Here's how to manage a growing number of email requests with a decentralized process and still produce quality emails in a timely fashion that are on-brand and compliant.
