Geoff Smith, Author at Stensul

How email opt-ins can make your marketing even more powerful

Optimizing when, where, and why new users opt-in to your email is one of the fastest ways to build a reliable marketing funnel, especially if you also optimize the email creation process.

Why it matters where are you on the email creation maturity curve

This post explains how moving up the email creation maturity curve lets you optimize performance by adding strategic operations to your process.

Best Practices

How to bounce back from emails that bounce back (and make sure it never happens again)

This post explores the reasons for email bounce backs and suggests ways to reduce them to drive more effective email marketing.

Best Practices

Five types of CTAs your brand can’t live without

Calls to action are uber-important in getting your audience to do something, and knowing when or how to use different types will make your marketing communications more effective.

Programmers working cooperating at IT company developing apps

Independent research firm names Stensul a vendor in Now Tech Email Marketing Report

Forrester identified Stensul as part of its new workflow collaboration category, reflecting its latest integrations with Asana and Wrike.

It’s not developers’ fault design-to-code email workflows are so inefficient

This post details how marketers can deal with the eight main challenges of design to code, especially by adding an email creation platform.

How Pardot automation rules improve your marketing strategy

Learn what Pardot automation rules are, what they do, and how to use them to best improve your email marketing efforts in this post.

Everyone wants to create emails. Here’s how to manage it.

Here's how to manage a growing number of email requests with a decentralized process and still produce quality emails in a timely fashion that are on-brand and compliant.