Reinventing campaign creation sounds scary, but it's necessary in an AI-led content creation world. Brands need to rebuild their operating models from the ground up and do so with AI-native capabilities and embedded governance at the core.
Optimizing when, where, and why new users opt-in to your email is one of the fastest ways to build a reliable marketing funnel, especially if you also optimize the email creation process.
Calls to action are uber-important in getting your audience to do something, and knowing when or how to use different types will make your marketing communications more effective.
Here's how to manage a growing number of email requests with a decentralized process and still produce quality emails in a timely fashion that are on-brand and compliant.
