The Stensul Blog

How Marketo lead scoring saves your company time and money

Discover the benefits of Marketo lead scoring and learn how enterprise companies prioritize resources on high-potential customers for improved ROI.

Best Practices

The ultimate GDPR checklist for email marketers

The GDPR is aimed at empowering customers and giving them peace of mind about their personal data, so your business should keep compliance at the top of your priority list.

What is behavioral email marketing and how can it help your business grow?

Email marketing is a great way to engage with your audience, and focusing contact around customer behaviors can help you stay out of the spam folder.

Nine steps to take for better designed emails

Email marketers can take nine steps in email design to create better-designed emails that will perform better and ensure accessibility and regulatory compliance.

Four ways email creation team leaders can be more effective

Learn how leaders can help their email creation teams to create on-brand marketing assets easily and efficiently, and how an email creation platform helps.

Five must-do’s when designing emails for dark mode

Understand the five most challenging problems you must address to ensure the emails you create appear the way you want them to in dark mode.

Marketing Ops

An ESP migration takes less time and money when you include an email creation platform

Learn why incorporating an email creation platform will simplify, speed, and save on costs associated with an ESP migration while making the creation process more efficient.

Zen and the art of module maintenance

This post relates the message of self-reliance in the book "Zen and the Art of Motorcycle Maintenance" to the hows and whys of maintaining email modules with an email creation platform.

Marketing

The 6 keys to an effective email brief

To be effective, any email marketing campaign must begin with a comprehensive email brief. This post explains the core elements that should comprise every email brief.