Many enterprise marketing teams are stuck in outdated workflows that slow campaign creation speed to a crawl. If you’ve ever wondered why launching a single email or landing page takes weeks (when it should take days or even hours), you’re not alone.
At this year’s Adobe Summit, our own CEO Noah Dinkin outlined a proven framework to dramatically boost campaign creation speed, especially across email and landing page workflows—two of the most high-impact, high-frequency campaign assets in enterprise marketing.
This post breaks down his biggest insights and explains how Stensul helps global brands unlock a more agile, efficient creation operating model.
Learn better through video? Watch the full presentation here.
The AI paradox: Why AI can’t sole your campaign creation speed problem
We’re living through an AI revolution, and tools like ChatGPT, Midjourney, and Adobe Firefly make it faster than ever to ideate and generate marketing content. But here’s the catch: AI only solves the upstream problem.
While AI can churn out subject lines, image concepts, and copy variations in minutes, most marketing teams still rely on outdated, manual workflows to move that content from idea to execution. The result? Bottlenecks.
More ideas, more content—but the same broken process is used to get it live.
Today’s creation operating model
Despite all the MarTech tools available in 2025, campaign production workflows often still look like this:
- A campaign brief starts as a Google Doc or intake form.
- Designers build mockups in Figma or Photoshop.
- Reviewers give feedback across email, Slack, and task boards.
- Developers hard-code assets in HTML and AMPscript.
- QA and compliance checks take place manually.
- Finally, the campaign gets scheduled in the ESP, often weeks after kickoff.
This linear, fragmented process is slow, expensive, and error-prone. And, it’s no longer sustainable in a world where campaign agility is a competitive advantage.
Costs of a slow creation process
What does this actually look like to a business that’s working toward a bottom line? The very real costs of inefficiency are:
High operational costs: Talented teams spend time on repetitive, low-value tasks like copying and pasting between systems, resolving conflicting feedback, or tweaking code for responsiveness.
Missed optimization opportunities: When a team spends weeks building one campaign, there’s little time left for A/B testing, versioning, or performance tuning.
Delayed time-to-market: Slow execution leads to missed windows—product launches, seasonal promos, and real-time response campaigns arrive late or not at all.
Lost revenue: Ultimately, delays in creation = delays in revenue. Every hour a campaign isn’t live is a missed opportunity to engage customers.
3 bottlenecks slowing you down
Our framework identifies three critical bottlenecks that keep campaign teams stuck:
- The creation bottleneck: Fragmented tools (design, copy, dev) slow down early-stage asset development.
- The collaboration bottleneck: Feedback happens in too many places, causing confusion, duplicate work, and delays.
- The governance bottleneck: Manual checks for branding, compliance, and technical accuracy add days to production time.
The proven framework: Break bottlenecks, accelerate output
To address these challenges, a modern approach to campaign creation needs to integrate content, collaboration, and compliance into a unified workflow.
Here’s how the framework works:
Step 1: Free up developer time
Use no-code, drag-and-drop creation tools that empower marketers, copywriters, and designers to build production-ready emails and landing pages without dev help. Developers can focus on platform architecture, not HTML tweaks.
Step 2. Centralize collaboration
Bring all feedback directly into the production-ready asset—no more chasing comments across 10 channels. Stensul supports real-time collaboration, version history, and device-specific feedback (e.g., mobile dark mode).
Step 3. Automate governance
Find ways to make governance and compliance built-in and automated. Hard-code your brand, legal, and technical requirements into guardrails. Instead of fixing issues downstream, prevent mistakes upstream—with pre-approved modules, templates, and content controls.
All of this can be done with a platform like Stensul.
Key takeaways
- AI is not enough. Without changing your operating model, AI will create more bottlenecks, not fewer.
- Campaign agility is a competitive advantage. If your emails take weeks to launch, you’re already behind.
- Stensul helps teams move faster, without sacrificing quality or compliance.
- A centralized, no-code, guardrail-driven approach enables better collaboration, faster output, and smarter governance.
- It’s time to break free from the old way of working.
The future belongs to marketing teams who embrace creation agility. That means evolving beyond static workflows into a flexible, scalable creation operating model.
