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5 Signs Your Email Creation Process is Broken (& Tips for Fixing It)

MOPs director reviewing performance reports

When it comes to managing email creation in most companies, it’s not just about the weekly e-newsletter. All units have a need for emails and need them created. For example, Customer Success wants to communicate with specific customer segments, Sales needs to connect with leads that might be going cold, and the CEO wants to […]

How to manage your email operation through an economic downturn

Meeting in progress

It looks like we’re headed toward economic turbulence, if not already in it. The good news is it will likely be less severe than the Great Recession of 2007-2009. Then leverage – the financial term for debt – was the cause. Today, the debt levels of the banks, brokers, and bondholders are far lower than […]