Things that go wrong when creating dynamic content emails and how to avoid them
Murphy’s Law states that if something can go wrong, it will. That applies to the typical process used to create an email with dynamic content. It’s complicated, with many points in the process for bad things to happen to email marketers and their emails. Three things occur all too often that cause the email creation […]
How to handle email personalization efficiently
Personalization is like a silver bullet, a magic potion, or a miracle for email marketers and MOPs pros. Put a name in the “From” line, and open rates can go up 25% or more. Change just one bit of information in a single field in an email, and there’s an excellent chance response rates will […]