How to make your CMO care about how emails are created

CMO listening

The person sitting atop your company’s marketing organization is usually the Chief Marketing Officer, or CMO, likely doesn’t fully appreciate how you and your team create emails.  The CMO is laser-focused on results, big picture-type results. They tend to look at things from a 50,000 foot perspective. As such, they’re not going to fully understand […]

How marketing operations pros can make email creation more efficient

If I ask you, or any other marketing operations professional (MOPs pro), what email creation means and there’s an excellent chance your response won’t be short or straightforward. That’s completely understandable because the way the overwhelming majority of companies create marketing emails today is very complicated and takes a long time. It takes two weeks […]

It’s not developers’ fault Design-to-Code email workflows are so inefficient

Developers never cease to amaze me, especially about email creation. They’re solvers, fixers, work-arounders. When it comes to one of the most popular ways to create emails, Design-to-Code, they are crucial. Mainly because that workflow calls for each email to be hand-coded by, you guessed it, developers. While developer’s skills are admirable, your email creation […]

10 things you might be doing wrong creating emails

marketers planning email program

Email creation is a complicated process. In all likelihood, it takes more time and money than you’d like.  Don’t feel too bad about that. Around 80% of all brands take more than one week to create just one email. That’s one of the key findings of research recently conducted by Stensul. This post looks at […]

9 steps to take for better designed emails

Most marketers spend considerable time and effort seeking to eke out even a tiny bit more performance from the emails they create. Much of that hunt is focused on finding the perfect subject line, a way to track opens or the CTR to end all CTRs. While those areas have merit, so too does designing […]

Zen and the Art of Module Maintenance

While maintaining a library of email modules isn’t as exciting as riding a motorcycle down an open road, it is very much a job worth doing well. This post offers ways to do that while drawing parallels to the fabled “Zen and the Art of Motorcycle Maintenance,” whose author advocated a mix of self-reliance and leveraging ways that lets you do things better. Kind of like stensul’s approach to email creation.

Create in Stensul, send via Outlook

email marketer dealing with the Outlook client

With stensul’s new Outlook365 integration, you can now create a great-looking, on-brand email in stensul, and then easily pass it over to your Outlook365 account to send. From your own account. No fancy email deployment platform needed. This post explains how stensul makes that happen and the benefits it provides.