Most marketers spend considerable time and effort seeking to eke out even a tiny bit more performance from the emails they create. Much of that hunt is focused on finding the perfect subject line, a way to track opens or the CTR to end all CTRs. While those areas have merit, so too does designing […]
You’ve made the decision to migrate to a new ESP. If it’s done without an Email Creation Platform (ECP) added simultaneously to your marketing automation technology stack, this post explains why such an important initiative will take more time and cost more money than you projected.
While maintaining a library of email modules isn’t as exciting as riding a motorcycle down an open road, it is very much a job worth doing well. This post offers ways to do that while drawing parallels to the fabled “Zen and the Art of Motorcycle Maintenance,” whose author advocated a mix of self-reliance and leveraging ways that lets you do things better. Kind of like stensul’s approach to email creation.
With stensul’s new Outlook365 integration, you can now create a great-looking, on-brand email in stensul, and then easily pass it over to your Outlook365 account to send. From your own account. No fancy email deployment platform needed. This post explains how stensul makes that happen and the benefits it provides.
Email, as a marketing tool, has been around for 25+ years. You’d think by now creating emails would be easier and faster. It’s not. The missing element is collaboration. From email brief to email deployment. This post explains how to empower your team to create better emails faster with the capabilities of a collaborative Email Creation Platform.
Stensul Custom Elements offers a new choice between ‘Bring-Your-Own-Code’ and ‘No-code’ email creation
Till now you’ve had two choices when it came to email creation. Either “Bring-Your-Own-Code” or “No-code.” Now there’s Custom Elements: A new capability of the stensul Agile Email Creation Platform that offers the best of both worlds.
How are marketing ops pros managing so many priorities with so few employees? How can they be time-efficient and agile when creating emails? This post answer those questions and more.
Apple’s email privacy protection announcement heightens the need for emails to be more engaging. Emails that move them to want to open the emails that land in their inboxes. Not once, but on a regular basis. It is a rethink. But one very much worth doing as this post explains.
It’s impossible to have an agile email creation process when every email is hand-coded. Yet many, if not most, teams still make emails that way. It doesn’t have to be that way. This posts explains what you can do to produce more emails quickly and in a quality manner..
Email marketers suveyed by stensul used the word “painful” to describe creating an email because they use methods that take days, not hours. This post explains how to eliminate the pain and get creative, effective emails done…well…pain-free.