Personalization is like a silver bullet, a magic potion, or a miracle for email marketers and MOPs pros. Put a name in the “From” line, and open rates can go up 25% or more. Change just one bit of information in a single field in an email, and there’s an excellent chance response rates will […]
The person sitting atop your company’s marketing organization is usually the Chief Marketing Officer, or CMO, likely doesn’t fully appreciate how you and your team create emails. The CMO is laser-focused on results, big picture-type results. They tend to look at things from a 50,000 foot perspective. As such, they’re not going to fully understand […]
Your organization uses a MAP/ESP (marketing automation platform or email services provider) every day. So, you know it gives you and your team time to spend on tracking, analyzing, and strategy, so your subscribers’ experience is the best it can be. While it might be serving its purpose to automate repetitive, manual tasks, there are […]
If I ask you, or any other marketing operations professional (MOPs pro), what email creation means and there’s an excellent chance your response won’t be short or straightforward. That’s completely understandable because the way the overwhelming majority of companies create marketing emails today is very complicated and takes a long time. It takes two weeks […]
‘Mo money’ doesn’t have to mean ‘mo problems.’ Scaling email creation when your company closes a big funding round.
Notorious B.I.G. famously rapped, “It’s like the more money we come across, the more problems we see.” As an email marketing leader at a company that recently closed a significant funding round, you can relate to the late rapper’s #1 hit, “Mo Money Mo Problems.” That newfound money means you and your email team will play […]
Developers never cease to amaze me, especially about email creation. They’re solvers, fixers, work-arounders. When it comes to one of the most popular ways to create emails, Design-to-Code, they are crucial. Mainly because that workflow calls for each email to be hand-coded by, you guessed it, developers. While developer’s skills are admirable, your email creation […]
Email creation is a complicated process. In all likelihood, it takes more time and money than you’d like. Don’t feel too bad about that. Around 80% of all brands take more than one week to create just one email. That’s one of the key findings of research recently conducted by Stensul. This post looks at […]
Most marketers spend considerable time and effort seeking to eke out even a tiny bit more performance from the emails they create. Much of that hunt is focused on finding the perfect subject line, a way to track opens or the CTR to end all CTRs. While those areas have merit, so too does designing […]
You’ve made the decision to migrate to a new ESP. If it’s done without an Email Creation Platform (ECP) added simultaneously to your marketing automation technology stack, this post explains why such an important initiative will take more time and cost more money than you projected.
While maintaining a library of email modules isn’t as exciting as riding a motorcycle down an open road, it is very much a job worth doing well. This post offers ways to do that while drawing parallels to the fabled “Zen and the Art of Motorcycle Maintenance,” whose author advocated a mix of self-reliance and leveraging ways that lets you do things better. Kind of like stensul’s approach to email creation.