How can email designers find more time to design
There are days when you spend the least of your time designing emails as an email designer. All too often, you correct errors made by others. Those people break something in the ESP/MAP because they’re under-trained on how best to use the email builder in that platform. Then there’s the thankless role of being one […]
How financial services companies can get a better return from their email marketing investment
Back in the day, a bank branch was where relationships with financial services customers began and were built. Today, it’s email inboxes where they start and, hopefully, strengthen.
How to create high-quality emails efficiently
This post identifies quality issues that crop up in marketing emails and offers ways to avoid them with an efficient email creation process.
Why change your email creation process
Most email creation processes are inefficient. The only way to make them better is to change them. This post explains why to make the change.
How marketing operations pros can make email creation more efficient
If I ask you, or any other marketing operations professional (MOPs pro), what email creation means and there’s an excellent chance your response won’t be short or straightforward. That’s completely understandable because the way the overwhelming majority of companies create marketing emails today is very complicated and takes a long time. It takes two weeks […]