Email marketers suveyed by stensul used the word "painful" to describe creating an email because they use methods that take days, not hours. This post explains how to eliminate the pain and get creative, effective emails done...well...pain-free.
In part two of stensul's interview with Anita Brearton, the martech industry expert discusses the challenges that come with managing a martech stack, as well as the teams that own marketing technology versus those who are using the technology.
Martech industry veteran and CabinetM CEO Anita Brearton shares her insights on all the ways marketing technology platforms are evolving, where email solutions fit into the martech stack and what she's learned during the past year.
To remain competitive, marketing operations and email creation teams will need to move beyond outdated processes and implement solutions that enable more agile email creation processes.
![Why martech leaders struggle to take full advantage of their martech stack: A conversation with martech expert Anita Brearton [Part Two]](https://stensul.com/wp-content/uploads/2021/07/604a2e7ff566ec0bef9080cd_blog-Anita-Brearton-part-2.jpg)
![How the martech industry is evolving and where email marketing fits into it all: A conversation with martech expert Anita Brearton [Part One]](https://stensul.com/wp-content/uploads/2021/07/60465c26a161ad0f1f161e40_blog-Anita-Brearton-part-1.jpg)
