In most marketing organizations today, people in roles like yours face a complex web of disconnected data and tools. They’re staring at a mess of inefficiency. Rather than start over and rebuild, compromise often becomes the modus operandi of marketing operations. The reason is because everyone has an OKR or KPI to hit and it would take too long to build it the right way.
However, just imagine—if only for a minute—you’re not on the hook for a seemingly arbitrary set of goals this quarter and can start over with a blank slate.
What would you build? How would you build it? Would you even know where to start? Are your practices industry best practices? Most important, is your Eloqua instance truly up-to-date?
If you’re wondering how to answer those questions or questioning yourself, it’s helpful to ask—whether you have 2 years of experience or 20—if your MOPs knowledge all that it should be. To help figure that out and determine what steps you ought to take, here’s a collection of Eloqua training resources available on the internet.
1. Eloqua Campaign Execution Expert
Another accreditation training, the Eloqua Campaign Execution Expert course, is perfect for anyone who works on marketing campaigns. If you’re someone who runs a campaign, this training will help you make sure everything goes smoothly.
Modules include advanced segmentation, how to personalize campaigns, and the app cloud. You will also learn about closed-loop reporting and exporting to a CRM, which can be crucial for marketing.
The program covers insight for reporters and analyzers, and you can learn how to configure campaign responses. At the end, you can take the assessment and receive a badge if you score at least 80%.
This Eloqua training includes more than nine hours of material. Some sections are as short as five minutes, while others last well over an hour. It may take some effort to schedule the time for this training, but it can be time well spent if it lets you more efficiently execute an excellent campaign.
You can complete the training on your own time. Just make sure you have enough time to go through each module. Then, you can apply your new skills in your work.
2. Eloqua Marketing Operations Expert
As a marketing operations leader, another training to consider is the Eloqua Marketing Operations Expert program. It focuses on using Eloqua strategically to help the entire marketing team be more efficient.
In this program, you can learn about database configuration, data cleansing, and lead scoring. This training also covers integrations with your CRM and other applications. You can learn about the program canvas as well.
The training then covers release highlights on marketing operations, analytics updates, and AI product capabilities. It also covers insight for reporters and analyzers.
Release highlights are about 10 minutes each. The other modules run from about half an hour to more than three hours. In total, this program takes 10+ hours to complete.
Once completed, you can take the assessment. If you get a passing score (80%+), you can earn a badge and certificate to proudly display your accomplishment.
3. Eloqua Reporting Expert
If you want to focus more on analytics, you should go through the Eloqua Reporting Expert program. The training covers the basics of Eloqua’s analytics engine.
You can learn about insight for reports and insight for analyzers. Those modules are the same as those in other Eloqua training materials. When you go through this training, you’ll also learn about working with pivot tables, insight filters, and insight action links.
Other modules focus on conditional formatting, master detail linking, and reporting on custom objects. Email dashboards and advanced email analysis are also part of this training.
There are also a few release highlights that focus on analytics updates within Eloqua. The entire program takes more than six hours to complete, but most of the modules are less than an hour each.
At the end, you can take and pass an assessment to get a badge and certificate. Then, you can use your skills to analyze marketing campaigns.
How to choose which Eloqua training is best for you
Before you jump into any Eloqua training certification, you should consider which program is right for you. Here are a few things to consider when choosing the training.
Your experience
If you’ve never used Eloqua, the best place to start is with the Explorer training, so you can learn the basics. If you already know the basics, however, you can move on to the more advanced programs.
You may find the beginner program unnecessary, and it’s not a requirement for the other training options. If you have a lot of experience, you can choose a learning path that builds from that experience.
Your position
As a marketing operations leader, the Eloqua Marketing Operations Expert training is an excellent place to start. However, if you have team members who should learn about the tool, you should first consider their current roles and the sort of training that will enhance their skills and ability to contribute to productivity and efficiency.
You can assign the creative program to designers and writers. And you can have your data science team go through the analytics program.
Your goals
Next, think about what you want yourself or your team members to learn. Although most of the training options require an Oracle Learning Subscription, you can view the program outline.
Determine who should go through which program to make sure employees will learn things that can help them with their jobs so that they can help reach your overall marketing goals.
Your schedule
Another thing to consider is the time commitment, especially if training needs to be done outside of work. Consider how much time you and your employees have each day or week for the training and decide how fast you want the training to be completed.
Then, you can figure out which training will be best for your schedule. If you need to go through a longer program, you can also figure out which modules are most important so that you can still fit everything into your week.
Your budget
Lastly, you should consider how much you or your company can spend on this training. The Eloqua Explorer is free, but the rest of the training programs require a subscription.
Think about how many employees may need a subscription and for how long. That way, you can determine if you or your company can afford it.
Where will you start?
Eloqua is an excellent tool for marketing automation, but it can be confusing at first. If you want yourself or your employees to use the program, you should consider the best training resources out there.
Oracle, the company behind Eloqua, offers an excellent library of training, so you can choose the best ones for you. Just make sure you start with the training that will benefit you the most, and plan to go through the others later.
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