9 steps to take for better designed emails

Most marketers spend considerable time and effort seeking to eke out even a tiny bit more performance from the emails they create. Much of that hunt is focused on finding the perfect subject line, a way to track opens or the CTR to end all CTRs. While those areas have merit, so too does designing […]

Four ways email creation team leaders can be more effective

As a marketing channel, emails have never been as important as they are today. The team creating them may be even more important. This post explains what email creation team leaders must do for their teams to excel.   Email, as a marketing channel, has never been more important, driven in large measure by the […]