Why it matters where are you on the Email Creation Maturity Curve

businesswoman working on email at the 4th stage of the email creation maturity curve

The use of technology that encourages and improves collaboration has become ubiquitous, except for email creation. Remarkably, the overwhelming majority of marketing emails are created today the same way as they were in the 1990s. That means emails are hand-coded, based on email briefs, prepared by marketers and the efforts of designers and copywriters. Approvals […]

Four ways email creation team leaders can be more effective

As a marketing channel, emails have never been as important as they are today. The team creating them may be even more important. This post explains what email creation team leaders must do for their teams to excel.   Email, as a marketing channel, has never been more important, driven in large measure by the […]