When it comes to email creation, marketing operations professionals have had two choices:
- Make it easy for everyone and use “no-code” email creation
- Require heavy developer involvement with a “Bring-Your-Own-Code” (BYOC) approach for maximum customization
Each of these approaches has pros and cons, as the table below shows.
Now there is another choice—one that gives you the best of both. It’s Stensul Custom Elements, a new capability of the Stensul Email Creation Platform™.
Stensul Customer Elements
Stensul Custom Elements lets marketers add customized experiences to the available modules in their emails. Each is added by a one-time-coded Custom Element. What’s more, there’s no need for constant developer tweaks. Marketers can add the modules with the custom code to their emails, select the color palette, edit the text and images, and then send the email for approval prior to it going to the ESP. No further coding is required.
With Custom Elements, marketers can create unique custom experiences that work the same on both desktop and mobile devices. For example, the Carousel experiences, shown below, lets subscribers control the image they want to zoom in on, rather than seeing everything in a stacked experience that’s the only option available without Custom Elements.
How this feature benefits marketers
This feature is a great leap forward in email creation. Stensul Custom Elements further empowers marketers without coding know-how to be more creative in how they put together emails. The limitations of “no-code” emails—including not being able to have embedded tables, custom dark mode colors, mobile-friendly social footers, or graphic highlighting carousels—vanish. They can now all be part of the subscriber experience. Plus, marketers can continue to rely on Stensul guardrails to ensure compliance with brand and regulatory guidelines as well as maintain email best practices.
How this feature benefits developers
For developers, Stensul Custom Elements takes another low-value task off their plates, allowing these high-value resources to focus on activities that more appropriately draw on their technical skills.
How to get started
The Stensul Custom Elements capability has been designed to create a completely seamless experience for users building emails within Stensul. Once developers have created the Custom Elements and users of Stensul Studio have styled them, they’re ready for marketers to use.
To learn more, please contact Stensul. If you are an existing Stensul customer, please contact Stensul Customer Success. We’ve even created a Developer Starter Kit with sample code for commonly requested email experiences organizations can adapt to meet their own internal requirements. It’s a game-changer for everyone involved in the process, helping to realize even greater value from the Stensul Email Creation Platform.
