EL PAÍS was the first newspaper in Spain to strongly support democracy during the country’s transition from dictatorship to democracy in the mid- 1970s. As a result, it was dubbed “the newspaper of democracy.” Today the media outlet has an international readership, is the most-read newspaper in Spanish online, and is considered a national newspaper of record for Spain. The team at EL PAIS quickly learned that producing a newsletter for emailing required the involvement of designers, developers, and editorial team members preparing the content. It took weeks to take a newsletter from concept to deployment.
They found a platform in Stensul that democratized content creation, meaning non-technical people, notably the journalists behind the newsletters, could produce the emails. A new newsletter could be developed and issued in one to two days, with updates taking minutes.
