How Cisco scales governed email creation across business units and brands
Cisco’s global media team produces email across enterprise networking, data center, partner, events, and CXO markets, sending through multiple email service providers including Eloqua, Marketo, SendGrid, and others. Before Stensul, every requesting team had its own bespoke process for building email, which created brand inconsistency, slow review loops, and version sprawl across languages and regions. […]
Financial services email marketing: compliance, governance, and how to scale both
Financial services email marketing operates under FINRA, SEC, CAN-SPAM, state-level regulations, and internal supervision requirements that most industries don’t face. The firms doing it well aren’t working around compliance — they’ve built governance into how email gets made, so every send is defensible before it ships. Financial services marketing teams are producing more email than […]
Healthcare email marketing: how to move fast without breaking compliance
Healthcare email marketing operates under HIPAA, CAN-SPAM, and a growing stack of state-level privacy laws. The teams doing it well aren’t slowing down to stay compliant — they’ve built governance into how they create, so speed and compliance reinforce each other instead of competing. Healthcare email marketing is not like other email marketing. The channel […]
Enterprise email governance: building a system that scales
Enterprise email governance is the connected system — governed templates, role-based permissions, approval workflows, and audit trail logging — that controls how email content is created and deployed across a large, distributed marketing organization. When it works, it makes production faster and compliance more reliable. When it’s missing, scale becomes the enemy of quality. Enterprise […]
AI email governance: how enterprise marketing teams keep speed without losing control
Generative AI is accelerating email production across enterprise marketing. The governance challenge is ensuring that acceleration doesn’t outpace control. AI email governance — governed templates, role-based permissions, and structured approval workflows applied to AI-generated content — is how enterprise teams use AI at scale without introducing brand and compliance risk at the same scale. The […]
What is email governance?
Email governance is the system that controls how marketing emails are created, approved, and sent across your organization. It defines who can create email content, what guardrails are in place during creation, how reviews and approvals are routed, and what gets logged on the other side. At small scale, governance often happens informally — through […]
Email governance for enterprise marketing teams
Email governance is the system that controls how marketing emails are created, reviewed, approved, and deployed across your organization. Done right, it doesn’t slow teams down — it’s what makes speed at scale possible without brand risk, compliance exposure, or inconsistent output. Enterprise marketing teams have a content problem that rarely gets named correctly. The […]
How Xylem scaled email and landing page creation across a distributed marketing organization
Xylem is a global water technology company operating across multiple business segments and regions. After a significant company reorganization, Xylem formed segment-specific teams outside of the centralized digital marketing team — each responsible for their own campaigns, including both emails and landing pages. The new model created an immediate need: a self-service platform that non-technical […]
What you missed at Adobe Summit Webinar On Demand
Real-world ROI of optimizing your Creation Operating Model: hours saved, costs reallocated, and performance gains unlocked.
Marketing operations best practices for scaling campaign creation
The marketing operations best practices enterprise teams use to scale faster, reduce bottlenecks, and protect brand quality.
Holiday Inn Club Vacations supercharged email creation with Stensul + SFMC
Holiday Inn Club Vacations manages a diverse portfolio of vacation brands, each with distinct audiences, standards, and personalization needs. Meeting those demands through a build-from-scratch email creation process meant constant bottlenecks, version control risk, and a growing gap between strategy and execution. When HICV paired Stensul with Salesforce Marketing Cloud, they replaced that friction with […]
What Is marketing operations? A guide for modern enterprise teams
Marketing operations is the function that keeps your campaigns running at scale. Here’s what it owns, why it matters, and how to build it.