Upcoming Webinar with Adobe & World Vision Canada: From Batch & Blast to Personalized Journeys. Save your spot!

How the Milwaukee Bucks Engage Fans with Dynamic Content

Headshots of the speakers for this webinar Erin Johnson of Movable Ink, Justin Price of the Milwaukee Bucks, and Amanda Oles of Stensul

Accelerate email personalization

To boost engagement, build fan loyalty, and increase revenue, the Milwaukee Bucks NBA basketball team created a game-changing strategy for producing highly personalized emails.

Hear how it was done from the Bucks’ own Justin Price, the team’s Email Marketing Manager, at a special fireside chat hosted by Movable Ink and Stensul. Find out how to take your team’s email personalization game from an “air ball” to “nothing but net” and at scale.

Attendees will walk away with insights on:

  • How the Bucks doubled email engagement while cutting production time in half
  • Leveraging personalization at scale
  • Creating dynamic content in hours, not days