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How to Make Your Spring Email Marketing Blossom

The weather is warming up and customers are coming out of hibernation, so how can you make the most of this spring surge?

Flowers are blooming, snow is finally melting, and people are stretching their spending fingers once again.

Ensure your email marketing has a spring in its step with these simple, seasonal tips.

Freshen up your look

Image by Annie Spratt on Unsplash

We all know that spring email marketing is dominated by pastel shades, florals, bright colors, and nature-related imagery.

This spring, try to reimagine these tried and true design aesthetics by taking a different approach to your email campaigns.

Align spring imagery with your product offering and be playful with your designs.

For instance, Nordstrom decided to use a muted email design platette, incorporating the spring aesthetic through the colorful outfits featured in the email.

Ralph Lauren chose a different spring email marketing approach, focusing on the bright blue and white aesthetic that the brand is known for.

Moving away from retail, Intuit used a fun graphic of a woman leaping from winter into spring to encourage subscribers to check their credit score and start spring right.

[Spring] break some conventions

Image by Pineapple Supply Co. on Unsplash

Besides spring sales and special offers, the warmer season also means weekend trips and holidays to locations that are finally thawed.

Keep this in mind when you’re creating your next spring email campaign. How can you make the most of subscribers’ wanderlust?

It’s an aspirational message that will capture readers’ attention and spur some spending.

Old Navy accomplished this well with an email offering the ultimate spring break packing list.

Swing into spring with some animation

Image by Jeremy Bishop on Unsplash

Take a big swing this season with some fun animation in your email marketing.

Gap got creative with a color palette wheel that spun, injecting a fun, playful feel into an email about their new spring colors and lines.

The above Old Navy email used animation to highlight select items from the spring womenswear line and pack it into a vacation-ready bag.

Whatever your product offering and approach, don’t forget to celebrate all the spring holidays that are coming up, like Easter, Cinco de Mayo, Mother’s Day, and Memorial Day.

Enjoy the warmer weather and get emailing!

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