This summer, it’s time to get your email marketing lit (sorry).
While a bunch of your subscribers might be on holiday, that doesn’t mean that they’re not still checking emails and spending their hard-earned money.
Don’t leave these customers out in the cold, heat things up with these scorching summer email tactics.
Get yo’ calendars out
Whether it’s Memorial Day, Father’s Day, the Fourth of July, or Labor Day, align your email campaigns with these big holiday dates.
You could send a simple message thanking customers for their continued support and wishing them a happy Fourth of July or Labor Day.
Alternatively, you could offer special discounts on products that tie into that particular holiday, just make sure the messaging is relevant and fun.
Remember to make colors bright and playful, and use imagery that evokes the summertime like waves, the sun, beach umbrellas, tropical drinks, ice creams, etc.
Vacate your email norm
In the summer, it’s a known fact that everyone wants to be out of the office and on vacation. The sun is shining, ties are looser, and weekend bags are packed.
Take a break from your email marketing norm and try to tap into this summer mindset.
Consider how your product offering could tie into vacations or holiday planning, and make that clear in your email marketing.
For instance, if you’re a car brand, tie your vehicles to summer road trips and spontaneous getaways.
If you’re a mobile network brand, align your networks with reliable long-distance phone calls while on vacation.
Sun’s out, puns out
We’re big fans of puns here at stensul and the summertime is no exception.
Try out some of these silly summer puns in your next email campaign:
- Seas the day
- Hanging with my grill friends
- Beach, please
- All you need is a little vitamin sea
- I like big boats and I cannot lie
- Anything is popsicle when I’m with you
- Shake your palm palms
Puns are a great way to break the ice (or ice cream, as it were) and they can be incorporated into any email copy, from your subject line to pre-header text, headers, and body copy.
Just keep it playful and fun and you’ll see a summer surge in conversions in no time.
