Geoff Smith, Author at Stensul

How you can climb the MOPs professional strategic value ladder

As a MOPs professional, are you in an administrative or strategic role? This post looks at why being strategic rather than tactical is better for the individual and their company.

Shot of a group of young business professionals having a meeting in boardroom. Office workers discussing new business plan together in a conference room.

How to manage your email operation through an economic downturn

Optimizing your planning, workload, people, and process will help you through an economic recession. Adding an email creation platform will further streamline your process and dramatically shorten email creation time.

Portrait of young beautiful caucasain bearded man talking with a colleague - business, entrepreneur, interaction concept

Marketing

How to convince your CFO of the value of efficient email creation

Because CFOs care about efficiency and results, this post explains why and how email marketers should advocate for efficient email creation, especially a process with an email creation platform at its core.

Portrait of confident mature businessman in office

Marketing

How to make your CMO care about how emails are created

This post focuses on helping email creators explain to their CMOs how a more efficient email creation process will boost performance, enhance efficiency, and increase revenue.

Marketing

Five steps to improve your email review and approval process

This post examines why most email review and approval processes are inefficient and outlines five steps to make them faster and the overall creation process more efficient.

Marketing Ops

Four reasons to change your MAP/ESP and make it simpler, quicker, and less expensive in the process

This post covers the four reasons to migrate from one MAP/ESP to another and how an email creation platform can make the change easier, faster, and less costly.

Marketing Ops

How marketing operations pros can make email creation more efficient

This post explores why and how marketing operations pros should advocate for efficiency across their entire marketing organization, starting with the email creation process.

A lesson in effective email creation for higher education marketers

This post explains how Grand Canyon University improved the performance of its marketing arm and supported a 2x increase in email volume by moving to the Stensul Email Creation Platform.

Shot of successful business team standing around computer for presentation of work in the coworking space.

“Mo money doesn’t have to mean “mo problems” (or how to scale email creation when you close new funding)

This post looks at how an email creation platform can help fast-growing companies handle more email requests, produce higher email volumes, and do it all more efficiently.

Integrations

Movable Ink and Stensul announce strategic partnership and integration

The new partnership and integration will make it easier and faster to create emails with dynamic content while building more personalized customer experiences and driving production efficiencies.

Best Practices

What is an ESP?

This post covers how you can use an email service provider with an email creation platform, the latest in marketing operations technology, to easily communicate with customers, waste less effort, and generate better results for your business.

Best Practices

How to set up a B2B marketing funnel for success

This post outlines the framework for building a B2B marketing funnel that works consistently and effectively across industries and companies with an email creation platform at its core.

Posts by: Geoff Smith