Posts by: Team Stensul

Wondering where demand generation is heading, and how that might impact email marketing? We sat down with INTTRA’s Director of Demand Gen, Kathy Mammon to find out.

It’s a critical component of any marketer’s toolkit, but how often do you really conduct effective A/B testing?

Want to discover what goes on in the life of a Director of Marketing Technology? UBM's Mary Wallace reveals all.

Wondering whether it’s worth the extra effort to go mobile responsive? We break it down for you.

One healthcare tech company’s approach to email creation, and how modular templates have improved (but not perfected) its process.

Once upon a time, email was the cool, new way to communicate without having to pick up the phone.

Struggling to differentiate alt-text from above the fold? Or just want a refresher course on some essential email marketing terms? We’ve got you.

Your marketing agency is great at a lot of things, but coding emails isn’t one of them.

Ever wondered what your marketing operations team actually does? Well, it’s a lot, and it’s changing every day.