Geoff Smith, Author at Stensul

Why is Email Creation Such a Pain When it Doesn’t Have to Be?

Email marketers suveyed by stensul used the word "painful" to describe creating an email because they use methods that take days, not hours. This post explains how to eliminate the pain and get creative, effective emails done...well...pain-free.

Why martech leaders struggle to take full advantage of their martech stack: A conversation with martech expert Anita Brearton [Part Two]

In part two of stensul's interview with Anita Brearton, the martech industry expert discusses the challenges that come with managing a martech stack, as well as the teams that own marketing technology versus those who are using the technology.

How the martech industry is evolving and where email marketing fits into it all: A conversation with martech expert Anita Brearton [Part One]

Martech industry veteran and CabinetM CEO Anita Brearton shares her insights on all the ways marketing technology platforms are evolving, where email solutions fit into the martech stack and what she's learned during the past year.

Marketing Ops

The 9 ‘must have’ features that make up an Email Creation Platform

For marketing operations teams evaluating email creation solutions, these nine features are a must have to accelerate the email creation process.

Marketing

How highly regulated organizations can add agility and speed to their email marketing

Implementing agile workflows can be difficult in a highly regulated industry, but with the right mix of technology, processes and people, email marketing teams for financial service organizations can keep pace with the quickly changing market.

Email Marketing: What brands get wrong about the email creation process

To remain competitive, marketing operations and email creation teams will need to move beyond outdated processes and implement solutions that enable more agile email creation processes.

Posts by: Geoff Smith