With the recent dueling press events held by Microsoft and OpenAI for ChatGPT, and Google for its rival chatbot, BARD, it’s understandable if you feel AI (artificial intelligence) is the topic of every conversation.
You've made the decision to migrate to a new ESP. If it's done without an Email Creation Platform (ECP) added simultaneously to your marketing automation technology stack, this post explains why such an important initiative will take more time and cost more money than you projected.