Change is all around us. Except when it comes to creating emails. There’s been a dramatic acceleration of the advancement and deployment of a host of digital technologies. The driver was COVID-19.
Despite being surrounded by change, the two most common ways to create emails utilize technologies and techniques developed pre-web and pre-cloud. Both employ siloed applications that make for complications, not collaboration.
Read this eBook to learn:
- The characteristics of the two most commonly-used email creation workflows
- The challenges to efficiency and agility they present to your marketing operation
- What an optimized email creation workflow looks like and how it impacts performance