Optimizing commonly used email creation workflows to increase efficiency and agility

Despite being surrounded by change, the two most common ways to create emails utilize technologies and techniques developed pre-web and pre-cloud. Both employ siloed applications that make for complications, not collaboration.

Change is all around us. Except when it comes to creating emails. There’s been a dramatic acceleration of the advancement and deployment of a host of digital technologies. The driver was COVID-19.

Despite being surrounded by change, the two most common ways to create emails utilize technologies and techniques developed pre-web and pre-cloud. Both employ siloed applications that make for complications, not collaboration.

Read this eBook to learn:

  • The characteristics of the two most commonly-used email creation workflows
  • The challenges to efficiency and agility they present to your marketing operation
  • What an optimized email creation workflow looks like and how it impacts performance