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Optimizing commonly used email creation workflows to increase efficiency and agility

Despite being surrounded by change, the two most common ways to create emails utilize technologies and techniques developed pre-web and pre-cloud. Both employ siloed applications that make for complications, not collaboration.

Optimizing the email creation workflows

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Change is all around us. Except when it comes to creating emails. There’s been a dramatic acceleration of the advancement and deployment of a host of digital technologies. The driver was COVID-19.

Despite being surrounded by change, the two most common ways to create emails utilize technologies and techniques developed pre-web and pre-cloud. Both employ siloed applications that make for complications, not collaboration.
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Read this eBook to learn:

  • The characteristics of the two most commonly-used email creation workflows
  • The challenges to efficiency and agility they present to your marketing operation
  • What an optimized email creation workflow looks like and how it impacts performance
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