Have you experienced these 7 Tales of Horror in Email Creation? Read the tales

Optimizing commonly used email creation workflows to increase efficiency and agility

Despite being surrounded by change, the two most common ways to create emails utilize technologies and techniques developed pre-web and pre-cloud. Both employ siloed applications that make for complications, not collaboration.

Change is all around us. Except when it comes to creating emails. There’s been a dramatic acceleration of the advancement and deployment of a host of digital technologies. The driver was COVID-19.

Despite being surrounded by change, the two most common ways to create emails utilize technologies and techniques developed pre-web and pre-cloud. Both employ siloed applications that make for complications, not collaboration.

Read this eBook to learn:

  • The characteristics of the two most commonly-used email creation workflows
  • The challenges to efficiency and agility they present to your marketing operation
  • What an optimized email creation workflow looks like and how it impacts performance