The American Banking Association represents the U.S.’s $21.9 trillion banking industry. The primary communications channel to reach member banks and their two million employees is email. However, creating emails took five to seven days due to a time-consuming email creation process filled with bottlenecks. What’s more, the e-newsletter wasn’t getting good reviews. Implementing Stensul sliced the time to create an email significantly, raised open and click-through rates for the e-newsletter, and dropped the unsubscribe rate practically to 0%.
