An email brief is the guide that aligns all stakeholders and employees involved in making your vision for an email campaign come to life. Let us show you how to write the guide to your next successful email marketing campaign.
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This eBook offers you a way to produce an effective email brief. It’s based on analyses of email briefs prepared by hundreds of email creators over the last five years.
Based on this research, we found the 6 keys to an effective one:
Email structure
Introduction and background
Clear campaign objectives
Content crafted for the target
A timeline for all to follow
Include a CTA
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Collaborate! How to bring marketing teams together to create better emails faster