How To Optimize Your Email Team: A Handbook

A field guide for managing and optimizing your email team for greater efficiency and more impactful programs.
Taylor Engstrom
Brief →
Email as a channel is arguably more relevant now than it has ever been.

Email still grabs attention in news headlines, stirs up endless discussions on LinkedIn, and challenges marketers everywhere to master its ever-changing regulations (GDPR, sigh) and best practices.

Because of that, in many organizations, the email team wields a lot of respect AND a lot of big goals.

But while technology has carried email marketing a long way in the past decade or so, has The Modern Email Team and the way it works advanced as well?

Do email marketers do the same old things or have their processes evolved with new tools and technologies as well?

Has the increasing need for high quality design, development and sophistication within email campaigns been accompanied by an expressly stated need for high quality processes?

All these questions will be answered in the following handbook for How To Optimize Your Email Team.