At the same time, it’s also the most important it’s ever been for many marketing organizations.
While many have lamented the “death” of email over the last several years, as a channel, email effectiveness has reached new heights as 59% of B2B marketers say email is their most effective channel for generating revenue according to BtoB Magazine.
What this means for the Modern Email Team and its highly sought-after members is two-fold: (1) A previously unparalleled ability to contribute to the bottom line, grow in their career, and make an impact within their org 2) Focusing on the RIGHT things and stripping the non-essential from their process and individual workflows are mission critical.
Now that we’ve set the stage, let’s dive into the details.
Who is this colorful cast that makes up The Modern Email Team?
It depends on the organization, but the typical personas include:
In an ideal world, each persona is responsible for a specific component of the email program - from conception to creative to creation to targeting to reporting and everything in-between.
As you’ll see, this isn’t always the case for these vaunted email marketers.
Turn the page for how to remove pesky bottlenecks, inspire creative campaigns, and finally unlock your email team's potential.