Marketing teams often benchmark success in open rates, conversion uplift, or MQL volume. But one of the most overlooked metrics is time: the hours and days consumed by inefficient landing page workflows. Those delays compound into weakened momentum, fewer at-bats, and lost pipeline.
Using the SPEED framework, this blog uncovers where time is leaking and how Stensul helps you plug those gaps, turning lost hours into earned opportunities.
Diagnosing via SPEED
Stensul’s SPEED framework is a grounding lens:
- Scan & Map your current landing page creation flow (from request → design → review → launch)
- Pinpoint Bottlenecks (review loops, handoffs, tool fragmentation, version drift)
- Evaluate Economic Impact (convert hours lost into revenue opportunity)
- Expose AI/Automation Opportunities (where you can reduce repetitive work)
- Define Guidelines & Guardrails (embed compliance so process itself doesn’t stall)
Applying this, you see time isn’t lost, it’s hidden.
Where time leaks hide
Handoff delays: waiting on Web, dev, QA, or IT for integration
Review loops: each round, marketing, design, legal, brand, QA, costs hours
Rework: misaligned feedback or version drift causes backtracking
Tool switches: duplication or mis-synced templates across platforms
Data disconnection: pages may need manual attribution or syncing
Waiting for dependencies: missing content, assets, or approvals hold up progress
These leaks don’t show up in timesheets, but their impact compounds daily.
Stensul’s approach to sealing leaks
- Unified creation environment: no duplication between email and landing pages, no tool gaps
- Embedded governance and templating: guardrails reduce rework and subjective feedback
- Workflow and approval logic in-platform: comment threads, versioning, routing live in your system
- AI and automation-ready modules: repetitive tasks or minor variations can be automated (but within guardrails)
- Connected integrations: MAP, CRM, analytics link, so post-launch sync is frictionless
By plugging leaks, you reclaim hours that compound into weeks each year. >>See how Stensul works.
Business case: time recovered → pipeline gained
Say your team launches 50 pages/year and saves 8 hours per page. That’s 400 hours back. If each campaign could deliver $25k pipeline, that adds $1.25M extra upsides purely from velocity.
Even conservative lifts, 5–10% more campaigns, faster tests, turn these reclaimed hours into measurable revenue impact. The ROI on Stensul becomes self-evident.
Time is the raw currency of marketing
If your landing page process leaks hours, it’s leaking revenue. Stensul helps you map, plug, and unlock those hidden gains, so your team stops chasing deadlines and starts driving impact. Let’s model your time-to-revenue uplift. Book a demo to get started.
