Sanofi, the global healthcare company, serves Taiwan & Hong Kong (TW&HK). Email marketing regulations in that market meant the local Marketing team had to create highly engaging emails aimed at physicians and other healthcare providers. A key to attaining high engagement levels was to conduct customer segmentation. However, it took the TW&HK team two or more weeks to produce a single email, leaving little time to find ways to boost engagement. That is, until they brought on the Stensul Email Creation Platform. Utilizing Stensul to create their emails, reduced email creation time by 50%!
“Stensul gave us the time needed to get our emails performing better – in terms of Opens, CTR, and engagement.”
Project Coordinator, Sanofi TW&HK Marketing