The marketing technology team of a real estate investment company with a diversified portfolio of properties located across the U.S. acted as an internal agency for the marketing teams of each of the organization’s divisions. An attempt to simplify the email creation process by creating a master email template for each unit in the real estate firm proved to be time-consuming and unsatisfying for all involved.
By opting for the Stensul Email Creation Platform™, the marketing technology team cut the time spent on day-to-day production activities by empowering their clients, marketing teams in the real estate company’s divisions, to create emails. They achieved this goal without any loss of control over email structure, design, or branding. Plus, they were able to create a higher volume of emails that were more effective.
