4 ways to revamp your email creation process
If your email creation process happens to slowly, it’s time for a change. Columnist Mary Wallace outlines four steps to help you streamline and improve communications with your target audience.
The Changing Face of Email Marketing
Is email marketing dead? The question itself should be put out of its misery. Answered every which way by analysts, the consensus seems to be that email marketing isn’t going anywhere, given its reach, its adaptability to mobile, and its remarkable ROI (4,300 percent is a figure generally attributed to the Direct Marketing Association).