Have you experienced these 7 Tales of Horror in Email Creation? Read the tales

national pharmacy company

How a top drugstore chain cured email creation woes with change management

One of America’s leading drugstore chains serves just under half of all U.S. shoppers. In 2021 the company sent 8.8 billion emails to promote pharmacy services, a wide range of consumer packaged goods, and a loyalty program. However, with many tedious, manual steps, it took three days to get an email created – even for rush projects. The lack of available time limited designers’ ability to think strategically and creatively. The way emails were built forced them to be “brand police,” impacting their morale.

To turn its email creation process from slow and arduously labor-intensive to efficient, with better collaboration, and yielded performance that was at or better email benchmarks for retailers, the leaders of the company’s Marketing Operations chose to make fundamental changes to how they created emails. The key was to put the Stensul Email Creation Platform™ at the center of their revamped process to manage the necessary change.

12x Faster Email Creation time
“Stensul enables more productivity, quality, and employee satisfaction.”

Executive Director

Marketing Operations

Access the full case study now!

More Case Studies

bisnow logo
Case Study
Bisnow goes from lackluster email results to making a big impact on the business
accolade logo
Case Study
Accolade handling higher email creation volume with more email creators
Case Study
ABA sliced creation time and boosted email readability performance