One of the leading drugstore chains serves just under half of all U.S. shoppers. In 2021, the company sent 8.8 billion emails to promote pharmacy services, a wide range of consumer packaged goods, and a loyalty program. However, with many tedious, manual steps, it took three days to get an email created—even for rush projects. The lack of available time limited designers’ ability to think strategically and creatively. The way emails were built forced them to be “brand police,” impacting their morale.
To turn its email creation process from slow and arduously labor-intensive to efficient, with better collaboration, and yielded performance that was at or better than email benchmarks for retailers, the leaders of the company’s Marketing Operations chose to make fundamental changes to how they created emails. The key was to put the Stensul Email Creation Platform™ at the center of their revamped process to manage the necessary change.
