Is your MOPs team task- or insights-driven? Does it produce reports or plot strategy?
A diamond can’t be fully appreciated until it’s placed in a setting where its brilliance shows and its value shines. Like diamonds, Marketing Operations (MOPs) hold value.
Stensul’s latest eBook, How to make your MOPs team strategically valuable, will help you find the strategic value of your operation and then make it shine like a brilliant diamond. It’s based on a webinar by Forrester Research’s Vice President and Research Director, Marketing Operations, Cristina De Martini, and Stensul’s Founder & CEO, Noah Dinkin. Download it today and start climbing the MOPs strategic value ladder.