A division of the world’s largest health insurer used email heavily for sales prospecting, customer retention, and communicating changes in programs and procedures. It was not doing as well as needed it to be, however. With the Stensul Email Creation Platform™, they regained 200+ hours/month for email marketers to run A/B testing and personalization efforts. They could now also identify templates and modules that were standouts, so they could build email creation efforts around them. The results of this effort to optimize email performance were a 19% increase in leads and an additional $32 million of sales pipeline—realized one year after implementing Stensul.
