Grand Canyon Education (GCE) is the marketing services arm of Grand Canyon University which has 100K+ students, 80% online. Email is the primary communications channel to engage with students. GCE’s in-place workflow took 5 days to create an email. That, and an inability to meet rising volume demands, often had requesters creating emails on their own that were off-brand, with grammatical errors, and often didn’t render properly. With Stensul, GCE shortened creation time, from 5 days to 1 day, more than doubled email volume, and empowered requesters to create on-brand, quality emails while staying in control of the process.
“Stensul gives us a high level of control without having to be into the nitty gritty.”
Senior Marketing Manager