Grand Canyon Education (GCE) is the marketing services arm of Grand Canyon University, which has 100,000+ students, 80% online. Email is the primary communications channel to engage with students. GCE’s in-place workflow took five days to create an email. That, and an inability to meet rising volume demands, frequently had requesters creating emails on their own that were off-brand, with grammatical errors, and often didn’t render properly. With Stensul, GCE shortened creation time from five days to one day, more than doubled email volume, and empowered requesters to create on-brand, quality emails while staying in control of the process.
