A technology company that provides up-to-the-second financial markets information and reports the news about that around the world took two to three days to create emails. HTML coding, done in their Eloqua ESP, and a manual approval process that forced multiple revisions were the time-stealers. Stensul let them empower marketers to create their own emails, dramatically slashing edit rounds. The number of emails created doubled, each taking only 30 minutes or less.