The standard email building application in an integrated services provider to the pharma industry’s Eloqua marketing automation platform frustrated the company’s email marketers. The greatest deal of time was spent on coding. Plus, there was a lack of responsive design within the templates being built. By going with Stensul, coders were able to devote more time to higher-value projects. And, importantly, the time to create quality emails was reduced dramatically. From 3 days to just 1 hour.
“Stensul decreased setup time allowing our email team to devote more time to higher value projects, like segmentation strategy for specific product streams.”
Manager, Sales & Marketing Technology