A business advocacy group changed email creation from confusing to coherent for more effective initiatives

The many committees of a Washington, DC-based business advocacy organization inform members and work to persuade officials at all levels of government on job creation and growing the economy. Email was a crucial communication channel. However, the advocacy group’s emails lacked consistency, causing confusion and diminishing effectiveness. On top of that, it took 4.5 hours to create one email. By implementing Stensul, committee coordination improved, yielding better emails that were always on-brand. What’s more, creation time by 9x.