As a marketer, you might feel that’s not all good. It’s like you have a handful of sand, and the grains are slipping through your fingers. You slowly lose control.
Decentralized email creation can be problematic. Emails riddled with typos, containing messaging and design that are off-brand, and produced in ways that impact deliverability negatively and diminish performance can become too familiar.
It doesn’t have to be that way.