The Chicago Bulls is a winning organization, whether on the basketball court or digital marketing. However, their email creation process was far from up-tempo. It took days to produce an email due to the challenges of creating a variety of emails in their MAP. This situation grew in significance during the pandemic. Email had become the primary channel to strengthen fan relations and promote ticket sales.
To reduce the time to create emails that would be brand-consistent and mobile-optimized, ADA-compliant, and render without issues, the Bulls shifted its email creation from their MAP to the Stensul Email Creation Platform™. Email creation time went from days to minutes while the number and volume of emails increased by 50%. Importantly, these email efforts yielded a 20% revenue lift.
