A technology company that provides up-to-second financial markets information and reports the news about that around the world took 2-3 days to create emails. HTML coding, done in their Eloqua ESP, and a manual approval process, that forced multiple revisions, were the time-stealers. Stensul let them empower marketers to create their own emails, dramatically slashing edit rounds. The number of emails created doubled, each taking 30 minutes or less.
“Marketing managers no longer need to rely on the email team to get their emails created. They can Iterate and review faster, eliminating a lot of the change rounds we were going through before.”
Head of Audience Engagement