As a venture investor, you have to get lucky from time to time to back a category defining player. Sometimes you bet on the right market trend at the right time, with the right team behind it. Sometimes the strategic stars align and a particular investment has immense strategic value to a large acquirer. And sometimes, and rarest of all, you find an opportunity where the company is going after a complete “white space” in a large market that somehow went largely ignored for a long time. This is why we feel very fortunate to lead stensul’s Series A round and support Noah Dinkin and his brilliant team.