Despite the crucial role email creation plays in a brand’s overall email marketing program, it is still the most overlooked component when building agile workflows and processes to move emails from idea to delivery.
Email creation platforms help accelerate launch times and increase send volumes, without sacrificing the quality of the emails or having to add more staff or agency resources.
Learn the expensive mistakes that are slowing your email creation process See how you can remove the bottlenecks in your process and get your emails out up to 90% faster.
We’ve assembled some of the most effective and achievable workflow hacks at a time when marketers are under pressure to perform with dwindling resources. Discover the ‘secret weapons’ innovative marketers at some of the world’s leading brands use to do more with less, save time, and avoid losing their minds.
How to assess and transform your email marketing. Take your email creation program to the next level
Creating emails is too complicated and too lengthy a process. To do it with efficiency and simplicity, you need to tear down the silos that separate participants in the process and let them collaborate.
An email brief is the guide that aligns all stakeholders and employees involved in making your vision for an email campaign come to life. Let us show you how to write the guide to your next successful email marketing campaign.
How to optimize the 2 most commonly-used email creation workflows to increase efficiency and agility
Despite being surrounded by change, the two most common ways to create emails utilize technologies and techniques developed pre-web and pre-cloud. Both employ siloed applications that make for complications, not collaboration.
Email as a marketing channel has never been more important. And that makes the teams that create the emails equally important, if not more so. The better you understand your team members and their roles, the better you can lead them to greater efficiency and performance.
…and how to fix them