GCE reduced email creation time and increased volume by empowering requesters
Grand Canyon Education (GCE) is the marketing services arm of Grand Canyon University which has100K+ students, 80% online. Email is the primary communications channel to engage with students. GCE’s in place workflow took 5 days to create an email. That, and an inability to meet rising volume demands, often had requesters creating emails on their […]
Financial services company spends time on email creativity instead of troubleshooting code
Creating emails at this Fortune 500 financial services company was taking too long. There wasn’t time to devise the right strategy, message or look and feel. It was hoped a modular template system would save time, but the email team had to troubleshoot code at every stage of the creation process. Moving to stensul, time […]
ABA sliced creation time and boosted email readability performance
The American Banking Association represents the US’s $21.9 trillion banking industry. The primary communications channel to reach member banks and their 2 million employees is email. However, creating emails took 5-7 days, due to a time-consuming email creation process filled with bottlenecks. What’s more, the e-newsletter wasn’t getting good reviews. Implementing stensul the time to […]
