Introducing: The Stensul integration with Adobe GenStudio for Performance Marketing.

Blog | Category: Marketing

How to handle email personalization efficiently

Personalization improves email performance, but seeing the results takes lots of work. This post explains how to be efficient and get better results with an email creation platform.

How you can climb the MOPs professional strategic value ladder

As a MOPs professional, are you in an administrative or strategic role? This post looks at why being strategic rather than tactical is better for the individual and their company.

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How to manage your email operation through an economic downturn

Optimizing your planning, workload, people, and process will help you through an economic recession. Adding an email creation platform will further streamline your process and dramatically shorten email creation time.

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Marketing

How to convince your CFO of the value of efficient email creation

Because CFOs care about efficiency and results, this post explains why and how email marketers should advocate for efficient email creation, especially a process with an email creation platform at its core.

Marketing

Two amazingly easy ways to simplify and speed email creation: Stensul Reusable Content and Style Variations

These new features of the Stensul Email Creation Platform help you simplify and speed email creation across multiple brands and emails in seconds.

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Marketing

How to make your CMO care about how emails are created

This post focuses on helping email creators explain to their CMOs how a more efficient email creation process will boost performance, enhance efficiency, and increase revenue.

Marketing

Five steps to improve your email review and approval process

This post examines why most email review and approval processes are inefficient and outlines five steps to make them faster and the overall creation process more efficient.

A lesson in effective email creation for higher education marketers

This post explains how Grand Canyon University improved the performance of its marketing arm and supported a 2x increase in email volume by moving to the Stensul Email Creation Platform.

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“Mo money doesn’t have to mean “mo problems” (or how to scale email creation when you close new funding)

This post looks at how an email creation platform can help fast-growing companies handle more email requests, produce higher email volumes, and do it all more efficiently.

How email opt-ins can make your marketing even more powerful

Optimizing when, where, and why new users opt-in to your email is one of the fastest ways to build a reliable marketing funnel, especially if you also optimize the email creation process.

Why it matters where are you on the email creation maturity curve

This post explains how moving up the email creation maturity curve lets you optimize performance by adding strategic operations to your process.

It’s not developers’ fault design-to-code email workflows are so inefficient

This post details how marketers can deal with the eight main challenges of design to code, especially by adding an email creation platform.

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