The Stensul Blog

Best Practices

How to set up a B2B marketing funnel for success

This post outlines the framework for building a B2B marketing funnel that works consistently and effectively across industries and companies with an email creation platform at its core.

How email opt-ins can make your marketing even more powerful

Optimizing when, where, and why new users opt-in to your email is one of the fastest ways to build a reliable marketing funnel, especially if you also optimize the email creation process.

Why it matters where are you on the email creation maturity curve

This post explains how moving up the email creation maturity curve lets you optimize performance by adding strategic operations to your process.

Best Practices

How to bounce back from emails that bounce back (and make sure it never happens again)

This post explores the reasons for email bounce backs and suggests ways to reduce them to drive more effective email marketing.

Best Practices

Five types of CTAs your brand can’t live without

Calls to action are uber-important in getting your audience to do something, and knowing when or how to use different types will make your marketing communications more effective.

Programmers working cooperating at IT company developing apps

Independent research firm names Stensul a vendor in Now Tech Email Marketing Report

Forrester identified Stensul as part of its new workflow collaboration category, reflecting its latest integrations with Asana and Wrike.

It’s not developers’ fault design-to-code email workflows are so inefficient

This post details how marketers can deal with the eight main challenges of design to code, especially by adding an email creation platform.

How Pardot automation rules improve your marketing strategy

Learn what Pardot automation rules are, what they do, and how to use them to best improve your email marketing efforts in this post.

Stensul named a fastest-growing company in North America on the 2021 Deloitte Technology Fast 500

Stensul was ranked 370th among the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies.

Everyone wants to create emails. Here’s how to manage it.

Here's how to manage a growing number of email requests with a decentralized process and still produce quality emails in a timely fashion that are on-brand and compliant.

Marketing

Why you need predictive lead scoring software

Learn how predictive lead scoring software can increase your bottom line ten-fold, especially when combined with Stensul software.

10 things you might be doing wrong creating emails

Understand the most common and costly email creation mistakes marketers often make and how to avoid them more easily with an email creation platform.

Perspectives on marketing, marketing operations, martech, and email and landing page creation

What is your marketing team’s creation operating model?

Unlocked: 4 ways content teams can be more creative with an unblocked content supply chain

Is your martech stack failing your email team? (If so, here’s how to fix it)

Why legacy marketing workflows are holding back FinServ marketing teams—and what to do about it

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