Streamlined workflows boost team performance and drive outcomes. It's time you master the control process for effective campaign creation, because when you do: you can control the process, and deliver the outcome.
Your workflow is the operating system that either compounds your investment or erodes it. Without modernization, even AI-powered creation will hit the same old bottlenecks.
At its core, a governance-led workflow means the rules of your marketing universe aren’t living in someone’s head or a dusty PDF. They’re built right into how work gets done.
Modernizing your Creation Operating Model is the lever you’ve been missing. With the right structure, AI and automation don’t just help you do more: They help you do it better.
AI promises speed and scale, but without the right Creation Operating Model, it only introduces more chaos. That’s why now is the moment to rethink how your campaigns are created and why the strongest case for doing so may be economic.
The value of having a marketing operations leader at the helm of owning and transforming their team’s Creation Operating Model becomes clear. They can redesign workflows with guardrails in place not just for compliance, but as enablers of agility.
This post covers six ways to streamline email creation with Gen AI, from quickly suggesting subject line options or adjusting copy style to freeing up time to test.
Learn how leaders can help their email creation teams to create on-brand marketing assets easily and efficiently, and how an email creation platform helps.
The biggest hurdle isn't a lack of creativity, tools, or AI readiness. It's how you're working. This blog post dives into what's holding back high-volume enterprise marketing teams.
