Email marketers can take nine steps in email design to create better-designed emails that will perform better and ensure accessibility and regulatory compliance.
Learn why incorporating an email creation platform will simplify, speed, and save on costs associated with an ESP migration while making the creation process more efficient.
This post relates the message of self-reliance in the book "Zen and the Art of Motorcycle Maintenance" to the hows and whys of maintaining email modules with an email creation platform.
To be effective, any email marketing campaign must begin with a comprehensive email brief. This post explains the core elements that should comprise every email brief.
This post explains how using an email creation platform lets email teams collaborate more effectively to create better emails faster, so they can devote more time to strategy, testing, personalization, and more.
This post explains the deficiencies of the two most common email creation workflows, design-to-code and templates and modules, and how an email creation platform can help optimize the process.
How are marketing ops pros managing so many priorities with so few employees? How can they be time-efficient and agile when creating emails? This post answer those questions and more.
It's impossible to have an agile email creation process when every email is hand-coded. Yet many, if not most, teams still make emails that way. It doesn't have to be that way. This posts explains what you can do to produce more emails quickly and in a quality manner..
Email marketers suveyed by stensul used the word "painful" to describe creating an email because they use methods that take days, not hours. This post explains how to eliminate the pain and get creative, effective emails done...well...pain-free.
In part two of stensul's interview with Anita Brearton, the martech industry expert discusses the challenges that come with managing a martech stack, as well as the teams that own marketing technology versus those who are using the technology.