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Blog | Category: Best Practices

What is behavioral email marketing and how can it help your business grow?

Email marketing is a great way to engage with your audience, and focusing contact around customer behaviors can help you stay out of the spam folder.

Nine steps to take for better designed emails

Email marketers can take nine steps in email design to create better-designed emails that will perform better and ensure accessibility and regulatory compliance.

Four ways email creation team leaders can be more effective

Learn how leaders can help their email creation teams to create on-brand marketing assets easily and efficiently, and how an email creation platform helps.

Five must-do’s when designing emails for dark mode

Understand the five most challenging problems you must address to ensure the emails you create appear the way you want them to in dark mode.

Zen and the art of module maintenance

This post relates the message of self-reliance in the book "Zen and the Art of Motorcycle Maintenance" to the hows and whys of maintaining email modules with an email creation platform.

Create in Stensul, send via Outlook

With the new Stensul-Outlook365 integration, you can create a great-looking, on-brand email in Stensul, and then easily pass it to your Outlook365 account to send—without an email deployment platform.

Bring your marketing teams together to create better emails faster

Traditional email creation is very complex, highly technical, and limits collaboration. Learn how to create better emails faster with a collaborative email creation platform.

Stensul Custom Elements offers a new choice between “Bring-Your-Own-Code” and “No-code”email creation

Learn how the Stensul Custom Elements feature offers greater flexibility in email creation for marketers and frees developers for more technical tasks.

Fine Jewelry, Clothing, and Furniture are Better Hand-made. Not Emails.

It's impossible to have an agile email creation process when every email is hand-coded. Yet many, if not most, teams still make emails that way. It doesn't have to be that way. This posts explains what you can do to produce more emails quickly and in a quality manner..

Why is Email Creation Such a Pain When it Doesn’t Have to Be?

Email marketers suveyed by stensul used the word "painful" to describe creating an email because they use methods that take days, not hours. This post explains how to eliminate the pain and get creative, effective emails done...well...pain-free.

Announcing Stensul’s Q1 2021 Snapshot Report on Email Creation Processes

In our first ever snapshot report on email creation processes, we surveyed hundreds of email marketers on everything from the number of emails they create each month to the email design approaches being used.

Best Practices

Agile marketers are better equipped to accomplish key martech initiatives [Gartner]

According to Gartner's most recent Marketing Technology Survey, marketers who adopted agile approaches not only made more progress on critical martech initiatives, they were more likely to overcome the challenges of 2020.

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