Despite the crucial role email creation plays in a brand’s overall email marketing program, it is still the most overlooked component when building agile workflows and processes to move emails from idea to delivery.
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Download this report to better understand 3 main problem areas and how to deal with them:
Understaffed email creation teams often serve a large number of business units across the organization, leaving little time to focus on strategic, high-value work
Emails take too long to move through the production cycle, resulting in a painful email creation process.
Many marketers are failing to take advantage of efficient email design approaches that could speed up the creation process.
6 keys to an effective email brief
Optimizing commonly used email creation workflows to increase efficiency and agility